Along the untouched shores of the Gulf of Aqaba in northwest Saudi Arabia, Norlana emerges as one of NEOM’s most exclusive coastal enclaves. Nestled between rugged mountains and turquoise waters, it lies near the borders of Egypt, Jordan, and Israel — a strategic position within the Red Sea’s northern expanse that connects Asia, Africa, and Europe. The site’s proximity to NEOM’s luxury destinations like Epicon and Siranna further amplifies its appeal, offering residents a lifestyle that merges sea, desert, and mountain in one panoramic setting. Norlana is envisioned as a sanctuary of ultra-luxury living — where architecture, nature, and wellness coexist in perfect harmony.
Vision & Strategic Positioning
Norlana embodies the ambition of Saudi Arabia’s Vision 2030, redefining modern coastal living through sustainability, wellness, and luxury. It is conceived as a world-class residential and leisure destination designed for around 3,000 residents. The community’s 711 exclusive homes — including grand mansions, beachfront villas, and elegant apartments — form part of NEOM’s broader goal to create integrated environments that enhance both human experience and ecological balance.
The project’s strategic priorities emphasize:
- Attracting high-net-worth residents seeking privacy, wellness, and access to nature.
- Integrating sports, recreation, and wellness into everyday life through golf, equestrian, and marine activities.
- Setting a benchmark for sustainable luxury within the region’s evolving coastal developments.
Master Plan & Core Components
Norlana’s master plan is defined by a seamless connection between the natural landscape and built form. The design by 10 Design, with landscape collaboration from Aspect Studios, takes inspiration from the Gulf’s curvature and desert topography, ensuring the architecture flows organically with its surroundings.
Key components include:
- Residential Enclave: 711 high-end residences including mansions, villas, and apartments integrated into the terrain.
- Superyacht Marina: A 120-berth facility with members’ club, dining venues, and luxury amenities for the yachting community.
- Golf & Equestrian Facilities: An 18-hole championship golf course surrounded by mountain vistas, complemented by a full equestrian and polo center.
- Waterfront Promenade: A scenic pedestrian boardwalk linking residences, leisure zones, and hospitality offerings.
- Sustainability Focus: Green infrastructure, renewable energy integration, and marine conservation to preserve the natural environment.
NEOM Company leads the development, supported by global design and engineering partners such as 10 Design, Aspect Studios, and Buro Happold — combining visionary planning with technical precision.
Development & Investment Potential
Norlana stands as a defining project within NEOM’s portfolio, offering unmatched exclusivity and lifestyle appeal. Its limited residential supply, luxury amenities, and direct access to the Red Sea position it among the most coveted coastal investments in the region.
Investment highlights include:
- Exclusivity: A limited collection of premium residences in a private coastal enclave.
- Lifestyle Value: Integrated amenities including golf, equestrian sports, and yachting facilities that enhance property desirability.
- Strategic Support: Full alignment with Saudi Arabia’s Vision 2030 and NEOM’s long-term urban diversification goals.
- Tourism & Hospitality Potential: Opportunities for boutique resorts, private clubs, and luxury brand partnerships.
Sustainability & Innovation
Sustainability defines Norlana’s identity. The development’s design minimizes environmental disruption, prioritizing renewable energy use, native landscaping, and marine habitat preservation. Buildings are designed with advanced energy systems and orientation that reduces heat gain while maximizing natural ventilation and views.
Innovation extends beyond design into lifestyle — from electric water taxis and smart mobility systems to wellness-driven community planning. Norlana fosters active living through walkable layouts, cycling paths, and open-air recreation, ensuring that luxury and sustainability coexist.
Challenges & Considerations
Despite its promise, Norlana faces key challenges:
- Execution timelines for NEOM’s large-scale infrastructure remain ambitious.
- Market competition among regional luxury coastal projects may influence pricing dynamics.
- Environmental stewardship must be maintained as development advances near sensitive coastal zones.
- Connectivity improvements, including airports and transport corridors, are essential for accessibility and long-term viability.
Urban Impact & Legacy
Norlana will play a defining role in NEOM’s coastal narrative — showcasing how architecture, sport, and sustainability can coalesce into a cohesive lifestyle experience. It will strengthen Saudi Arabia’s reputation as a global destination for innovation, tourism, and design excellence. The project’s long-term legacy will be measured by its success in creating a self-sustaining, vibrant community that exemplifies the next generation of coastal urbanism.
Summary
Norlana captures the essence of NEOM’s vision — where luxury living harmonizes with nature and technology. With its breathtaking location on the Gulf of Aqaba, limited residences, world-class marina, golf course, and equestrian facilities, it redefines coastal living in Saudi Arabia. As one of NEOM’s signature destinations, Norlana embodies the nation’s forward-looking commitment to design, sustainability, and a new global lifestyle.
Project Facts & Figures
- Location: Gulf of Aqaba, northwest Saudi Arabia — near the borders of Egypt, Jordan, and Israel
- Developer: NEOM Company
- Design Partners: 10 Design, Aspect Studios, Buro Happold
- Residential Units: Approx. 711 (mansions, villas, apartments)
- Target Population: Around 3,000 residents
- Marina Capacity: 120 berths for superyachts
- Amenities: Golf course, equestrian & polo center, waterfront promenade, wellness and leisure facilities
- Core Vision: A sustainable luxury community uniting sport, nature, and modern innovation
